Evolving customer demands are fueling a battle among retailers for consumer attention, loyalty and share of wallet.
As new market entrants and global online giants continue to raise the stakes, retailers must begin to move from traditional linear customer engagement to creating omnichannel experiences.
Discover how to create powerful omnichannel experiences through:
- Transforming your internal culture to support omnichannel systems and processes
- Leveraging your CRM system to manage and relate data across multiple channels
- Enhancing your customer service processes through self-service tools
- Prioritizing a mobile-first web strategy